Google Search Console

Google Search Console provides pool companies with something extremely valuable: information about how their website is actually performing in Google Search.

Instead of guessing whether your SEO is working, Search Console can show which searches are generating impressions, which pages receive clicks, where pages typically rank, and whether Google is having problems indexing portions of your website.

AZ Pool Advisor breaks these numbers down without unnecessary technical jargon.

We’ll explain impressions, clicks, click-through rate, average position, search queries, page performance, indexing, and other Search Console information that pool company owners should understand.

Search Console can also uncover opportunities. You might discover that a service page is appearing hundreds of times in Google but rarely getting clicked, or that homeowners are finding your website through searches you never intentionally targeted.

Understanding this information makes it much easier to decide which pages need improvement and where your next marketing opportunity may be.